NORTH MYTHOLOGY
Book Design 2026

This cover series for Neil Gaiman's Norse Mythology, commissioned by London-based independent publisher Faber & Faber, explores the dualities of creation and destruction through a visual system of "Ice and Fire."The Blue Edition visualizes the primal "origin," depicting the birth of all things from the ice with motifs of glaciers, the World Tree, and frost giants. The Red Edition embodies the impending "end," capturing the tension of Ragnarök through flames, Thor's hammer, and Odin's fateful battle with Fenrir.

SPARKLE
Visual Design 2026

A conceptual campaign for Coachella Music Festival, themed “SPARKLE” — celebrating an all-female lineup. The matchstick becomes a symbol of feminine creation: a series of illustrations traces a woman's journey from spark to flame, surrounded by a surrealist landscape of 3D objects that inhabit her world — reminders of what shapes her, what watches her, what she reclaims. The identity is grotesque and fashionable, celebrating feminine beauty. The body burns. The spark is hers.

BZL 11TH ANNIVERSARY
Branding/Motion Design 2026

This design marks the 11th anniversary of BOSS ZHIPIN LAB, using the number “eleven” as the core visual symbol: the plus sign stands for technological innovation and future exploration, while the minus sign reflects a return to fundamentals and experience accumulation.

The animation frames a dynamic narrative with “+-”, linking a series of illustrations. Motion graphics depict the brand’s 11-year growth and core spirit. Selected illustrations are extended into wearable embroidered Velcro patches for clothing and canvas bags, integrating digital content with physical products.

SACRED PLUME
Packaging Design 2025

This project explores the beauty and grace of femininity through the peacock, translating their elegance, mystery, and symbolism into three unique candle packaging designs. The visuals are applied to vessels, boxes, and gift bags, echoing DS & Durga’s aesthetic. Each piece merges delicate feminine forms with peacock motifs, creating a serene visual narrative that celebrates beauty, intuition, and spiritual grace.

CRUSH
Rebranding 2026

A brand refresh for Crush, a bar located in the heart of Beijing. The project encompasses a refined logo, billboard key visual, promotional posters, and a cocktail menu system—designed to resonate with a diverse, international audience while reflecting the core concept: a place to meet your crush. Refined the logo for better legibility and introduced a neon version for night-time ambiance. The cocktail menu uses a compact card format. Billboard and poster designs pair high-contrast illustrations for maximum street-level impact. Together, these elements create a cohesive system that reinforces Crush's identity as a place for social connection.

ESCAPE
Book Design 2026

This project is an illustrated art book designed for Printed Matter, an art bookstore in New York, including book cover design, interior illustrations and bookmarks. The work employs a bizarre and distinctive surrealist style to depict a group of characters from diverse cultural backgrounds , escaping from reality's predicaments and pursuing their ideal lives. Each illustration intends to present the utopia within each individual's heart—a place storing hope and ideals—forming a dual journey through both the visual and psychological realms.

STARGAZER
Packaging Design 2025

‘Stargazer’ pays homage to the science fiction masterpiece 2001: A Space Odyssey. The project presents sci-fi symbols such as spaceships, planets, and cosmic waves in a retro-futuristic style, interpreting humanity's spirit of space exploration and observation. It uses minimal, graphic forms to strengthen visual impact. The design employs a limited color palette with contrasting hues, making it distinctly modern and fashionable.

DREAM AS HORSE
Packaging Design 2025

This collection is a gift blanket designed for the 2026 Chinese New Year. Inspired by the concept of “ Dream as Horse,” it portrays the horse as a symbol of creativity, presenting the harmony between horses and nature through a surrealist style. Crafted using both knitting and weaving techniques, it combines skin-friendly texture with durable properties, making it suitable for various fragmented resting moments at home, in the office, or while traveling.

BZL ANUAL
Motion Design 2024

A collaborative animated compilation showcasing the annual creative output of the design department, including illustration, 3D, UI/UX, branding, and visual design. Key projects are integrated into a dynamic narrative through motion design and cohesive visual storytelling. I was responsible for illustration storyboard development and frame-by-frame animation production, working closely with the team to shape the visual rhythm and smooth motion of the final video. This project reflects strong cross‑disciplinary collaboration and high-quality design execution..

Group Work

Personal Cut 1

Personal Cut 2

Personal Cut 3

COMERCIAL WORKS
Poster/Packaging/Editorial Design 2024

A curated collection of diverse design & illustration commissions.Clients include Tinder, MICA, Frankie Magazine, Vainpair and other independent brands.

ZEJIAO HUANG