Escape
Book Design
2026
This project is an illustrated art book designed for Printed Matter, an art bookstore in New York, including book cover design, interior illustrations and bookmarks. The work employs a bizarre and distinctive surrealist style to depict a group of characters from diverse cultural backgrounds , escaping from reality's predicaments and pursuing their ideal lives. Each illustration intends to present the utopia within each individual's heart—a place storing hope and ideals—forming a dual journey through both the visual and psychological realms.
BZL Lab 11th Anniversary
Branding/Motion Design
2026
This design is based on the 11th anniversary of BOSS ZHIPIN LAB, transforming the number “eleven” into a core visual symbol: the（+） is represented as a plus sign, symbolizing technological innovation and future exploration; the（-） is represented as a minus sign, reflecting a return to fundamentals and the accumulation of experience.
The animation uses the ‘+-’ to form a dynamic narrative frame, connecting a series of illustrations such as Discover, Surmount, Passion etc. Through motion graphics, it portrays the brand’s growth track and core spirit over the past eleven years. Selected illustrations are extended into wearable embroidered Velcro patches, applied to clothes and canvas bags, achieving the integration of digital content with printed materials.
North Mythology
Book Design
2026
This cover series for Neil Gaiman's Norse Mythology, commissioned by London-based independent publisher Faber & Faber, explores the dualities of creation and destruction through a visual system of "Ice and Fire."The Blue Edition visualizes the primal "origin," depicting the birth of all things from the ice with motifs of glaciers, the World Tree, and frost giants.The Red
Edition embodies the impending "end," capturing the tension of Ragnarök through flames, Thor's hammer, and Odin's fateful battle with Fenrir.
Sparkle
Visual Design
2026
A conceptual campaign for Coachella Music Festival, themed “SPARKLE” — celebrating an all-female lineup.
The matchstick becomes a symbol of feminine creation: a series of illustrations traces a woman's journey from spark to flame, surrounded by a surrealist landscape of 3D objects that inhabit her world — reminders of what shapes her, what watches her, what she reclaims. The identity is grotesque and fashionable, celebrating feminine beauty.
The body burns. The spark is hers.
Crush
Rebranding
2026
‘Stargazer’ p
Stargazer
Packaging Design
2025
‘Stargazer’ pays homage to the science fiction masterpiece 2001: A Space Odyssey. The project presents sci-fi symbols such as spaceships, planets, and cosmic waves in a retro-futuristic style, interpreting humanity's spirit of space exploration and observation. The design employs a limited color palette with contrasting hues, making it distinctly modern and fashionable.
Dream as Horse
Packaging Design
2025
This collection is a gift blanket designed for the 2026 Chinese New Year. Inspired by the concept of “ Dream as Horse,” it portrays the horse as a symbol of creativity, presenting the harmony between horses and nature through a surrealist style. Crafted using both knitting and weaving techniques, it combines skin-friendly texture with durable properties, making it suitable for various fragmented resting moments at home, in the office, or while traveling.
BZL Design Team Anual
Motion Design
2024
This collection is